Add a Touch of Feng Shui to Your Family Game Room

Utilizing feng shui within the various rooms of your home can add a harmonious look and feel that can energize your entire family. It can be especially useful to focus on the rooms where the family spends most of their time, since these rooms will benefit the most from feng shui touches. Adding feng shui to your home’s game room will help your family better utilize the room and get more enjoyment and relaxation from the time you spend together having fun.

Dealing with the Electrical Aspects of the Entertainment Center
Electronics are a major component of almost every entertainment or family game room. Whether it’s electronic game equipment, a television or stereo, or a computer, there’s generally no shortage of electricity in these rooms. In feng shui, electronics are considered to be too stimulating for rooms such as the bathroom or the bedroom. However, they are much more at home in the game room, since this is the perfect location for these fun and stimulating components. Using the family game room for this purpose can help to enhance the feng shui energy in the remainder of your home, since you’ll be able to keep the other rooms relatively free from these kinds of devices.

If you feel that the game room is too stimulating because of all the electronic components, use cabinets with doors that can be closed for televisions and game consoles. Then, you can simply conceal the units behind closed doors when you want to use the room for non-electronic games. Add a few wood and water elements or a couple of live plants to the room to help balance the room’s energy. If you do have a computer in the game room, place it in the near left corner of the room to promote study and learning, or the center of the right wall to promote creativity.

Create a Harmonious Furniture Arrangement
Arrange the furniture in the family game room in a way that allows easy access throughout the room even if games are being played. This will create a more harmonious room with fewer disruptions for family members, in addition to improving the energy flow throughout the room. Avoid arranging furniture in a way that puts your back towards a door, as this can make it difficult for a person to relax. If this kind of furniture arrangement is impossible to avoid, place a mirror on the wall facing the sofa or chair.

Enhance Family Togetherness
You can also use feng shui to arrange your game room in a way that further enhances family togetherness. Place the stereo in the far right corner, since playing music in this area will enhance relationships and promote harmony. Arrange the furniture in a way that will make it easy for everyone to sit comfortably to play games. Proper lighting can also add to the overall atmosphere of the room. If the room has overhead lights, add a dimmer switch so that you can adjust the lighting level to fit every mood.

What Is The Difference Between A Commercial Joiner And A Carpenter?

There is often a bit of confusion involved when it comes to distinguishing between a carpenter and a commercial joiner. Many people wrongly assume that these trades are one and the same, including fully trained and qualified carpenters. This, however, is not the case – there are a few considerable differences between the work completed by a carpenter and the work completed by a joiner.

If you are a carpenter, you will generally:
be skilled in working with timber to build or maintain buildings and other similar projects
work on site, regardless of whether the project is residential or commercial
be required to do some form of manual labour and to work outside

If, on the other hand, you are a commercial joiner, you will generally:
be skilled in cutting and fitting wood joints together without the use of nails and obvious joins
work in a workshop, as a lot of the machinery used to cut the wood is not portable

In layman’s terms, a commercial joiner joins wood and a carpenter fixes it. There is, however, some crossover between the two professions, which only increases the confusion. The reason for the crossover is that many building apprentices will learn the basics of both carpentry and commercial joinery before choosing which to specialize in. There are also some contractors that are actually quite proficient in both trades; many smaller firms will hire contractors that are able to work commercially as both joiners and carpenters.

Commercial joinery is quite often listed under the umbrella term of carpentry in this day and age. The main reasons for this are that the term ‘joinery’ is actually obsolete in some countries and that there are now more specializations in carpentry (so commercial joinery was lumped in as well).

These days, carpenters are able to specialize in the following areas:
Trim – dealing with trimmings and mouldings, as well as ornamental work, such as skirting boards
Joist – laying horizontal boards just below the level of the door to add strength to the floor
Rough – dealing with the ‘rough’ areas of carpentry, such as roofing and other structural work that does not require polishing or joining
Finish – also known as commercial joinery, this area deals with joining wood together to create furniture, cabinetry, and so on
Roofer – dealing with all aspects of the roof in a building, including rafters, beams and trusses
Framer – dealing with the skeleton of a building, also known as the structure or the framework

So, while commercial joinery is quite often confused with carpentry there are some distinct differences between the two trades that can mean the difference between high quality work and passable work.

Induce a Breath of Fresh Air in your Powder Room

You will seldom come across houses where people have a powder room, exclusively for enhancing their appearance. Usually, people create a place to fulfill their morning ablutions. But, there are some creative ones out there, who envision a place more than the flush and wash routine. With some mint fresh ideas, this room can be induced with the smell of talcum and perfume. Your guests would be rejuvenated when they would want to do a quick re-touch of their make-up after a scrumptious dinner.

Having a powder room means you belong to the elite category, where you live in style. It’s an indulgence that you can afford by may be cutting down the balcony space. You may also convert the closet space and make it into a small powder room. Dress up your powder room in an easy and ongoing way.

Install laminate countertop and high pressure laminate, to avoid the wet and shaky countertops. Play with colors, and get the desired look, for the countertops with granite, stone or hardwood. They are easy to clean and maintain. Like the shades of your makeup, your room too would bloom, with varied colors. Give your basin, the much needed twist, by choosing a ceramic or a glass bowl fitting, above the laminate countertop. Using high pressure laminate on the countertops, will give them the required strength and durability.

Placing store fixtures in the room, is an amazing way to store things in the powder room. Add some space to the room with store fixtures. They have revolutionized the way storage spaces appear, and they come in super cool colors and textures. Laminate countertop with high pressure laminate has come as a saviour for bathrooms and powder rooms, as they come with anti-water seepage and anti-bacterial quality. It keeps your powder room clean and hygienic. An added advantage with these rooms is, now you can give the room a themed look of your choice.

Add lights to create drama to your room, and place lighters above the mirror, or may be a small painting on the wall. Brightly clad one wall, with the color of your choice or with a wall paper. Or keep a few magazines in the room on top of the store fixtures to add to the entertainment factor. You can also add to the entertainment factor by playing some music in the background. Your guests will seek some or the other excuse to enter your powder room!

Free Traffic For Your Website – More Insider Blog Secrets Revealed

Once you really start scaling out your new internet marketing empire, one of the first major obstacles you are going to have to cross is what I refer to as the “Content Crisis”. Everyone that I know, without fail who has built a successful series of small niche sites has at one time or another had to stretch a bit to add new, informative and entertaining bit of information to their website or blog. We all just hit a wall – it’s really that simple. If you cover a particular topic thirteen ways from Wednesday – at some point, topic burnout sets in. Thankfully, the very basic dynamic nature of the web is your best friend, and you can set your site up to simply piggyback off of others within your niche when it gets a little bit sleepy..:-) Let’s take a quick look at 2 of them.

1)RSS. Everyone who publishes online has some degree of knowledge (or should!) of RSS – which in our non technical parlance will simply refer to Real Simple Syndication. Essentially RSS, from a publisher’s standpoint, simply allows you to aggregate and collect information from around the web in small chunks, usually in the form of headlines and small snippets of content, which you can publish on your site, and will update for you automatically as the originators of the content add more items. Essentially, your site will be augmented with free information and content, published by other people which keeps YOUR site updated with a free flow of good information, AND benefits the other publishers as well as their content is effectively syndicated around the web, extending their reach and circle of influence. A win/win for both parties, and your readers too!

2)Blog comments. Many smart marketers have been using this method for years, and it amazes me how many people I consult with are OBLIVIOUS to this great source of entertaining and interactive content you can enjoy on autopilot. A good blog has an engaged audience. An engaged audience wants to be heard. And the ability to comment, allows them to be. They will interact with YOUR content, with each other, and with industry news. The buzzword going forward in the online marketing space is undoubtedly COMMUNITY. Strong communities make for strong sites, and even stronger bank statements..:-) If you are running ANY form of advertising on your site, do not even consider turning “comments” off on a blog install. Yes it is a pain in the butt to manage. Yes you will get SOME spam, but thankfully not much due to great anti-spam plugins readily available to you for free. But NOTHING kills a conversation quicker than a monologue. Your blog comments are a great source of organic traffic from the search engines and social networks, as well as a compelling force in keeping your one time visitors coming back often, interested, engaged and entertained! Good luck and don’t forget to ask questions if you have them..:-)

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10 Unspoken Truths About Blogging

Having just about bounced back from a particularly tardy finish on the blogging front, I’m probably in a great place, yet terrible time to uncover the truth about blogging.

I just found that there are 15 million blogs on the web. Now there are 15.2m. By the time you read this there will be more blogs than phones and people combined. Here and on Mars.

Having a burning desire to learn from as many people as possible, I’m quite frustrated that I might never be able to get round all these blogs. But this can only be a good thing. Not everyone has something valuable to say. And God forbid, there may be other sites out there like this one, and like me you might prefer to experiment with sticking hot pins in your eyes rather than risk another error of judgement.

I only wish when I started at the University of Blognor in Wales (well it exists in my head) I knew the stuff I know now. I might have chosen cookery instead.

See, when it comes to blogs, they don’t say…

1. The clock moves faster. I swear it wasn’t 4.30am when I finally nipped and tucked this blasted site into submission. I had undergone hair-stripping angst at the categoric failure to fix my broken comments system. The problem resulted from my lack of focus on the intricacies of point 5. If you take pride in the content you manufacture, then the chances are the time will fly at a speed exceeding Richard Branson’s spaceship. To entertain and captivate you I underwent years of training at newspapers, magazines and websites. I don’t believe the journey of education ever ends, but I did (falsely) believe that after nearly 15 years of writing this blog stuff would consist of a lightningly-quick post every day. In reality, we’re talking at least an hour every time. That’s an hour of my working day devoted specifically to you. I can’t start any earlier, because Princess loves snuggles and won’t sacrifice any of them for your eyes. Start a campaign.

2. Care? Code! When I started this journey I was defiant – I’d have the skills I needed to captain a blog because, hell, I could write. And that’s what blogging is about, right? Well, wrong. If you have ideas above your station and want to get yourself a fully customised web presence, you can’t just rely on a free theme and a tickled ego. There’s CSS to learn, PHP to give you suicidal tendencies. Thankfully the web is replete with all sorts of funky things to help you step closer to madness. W3Schools has a great ‘spaz’ PHP tutorial list, echoecho can sort out your CSS catastrophes while has fantastic video series devoted to both quirky ways to roll. And when you have questions? Try the excellent forums at SitePoint and WebmasterWorld

3. Making money is harder than impossible. This is a dark art as garbled as SEO right now. I’m sick to the core of people churning out self-serving ‘ways to make $$$’ eBooks. Actually that’s only a half-truth. If the eBooks work, then they are better than beer. But most don’t, believe me. The first thing you need to do is buy the OIO Publisher plugin which is just the most amazing way to manage and serve up adverts ever. If I can do it, believe me, you can do it with ease. The support and tutorials are superb and they even just launched a ‘wizard’ to install the plugin direct to your site (WordPress or otherwise) from the OIO website. Having said that, there’s some chap who puts out an absolutely genius eBook about why…

4. Pillar content rules! It took me five years to get it. To understand how you become a respected member of the electro-chattyverse. You write a single post or series of features devoted to removing someone else’s problem. It could be your problem. But if you document it and hit the nail on the head by scratching the itch, you have friends for life. My favourite pillar content creator du jour is David Doolin, aka Dr WordPress. Through experience and straightforward genius he saw there were still people in the world who wanted to set up a blog. So to those nine people (eight… seven…) David said: “Look – give me a weekend, and I’ll give you a blog. A bloody amazing blog!” And he pulls it off in such an entertaining and educational way, that even blog regularists will learn something from his wise 2.5 day tutelage. Start here.

And while you’re here, why not take up David to personally building your website over a weekend for just $300 – with every penny going to relief efforts for Haiti.

5. .htaccess matters. It matters so much it chewed six hours out of my Saturday night. That raised the hackles, let me tell you. I had no idea I had a.htaccess in the root of my server space which was reigning roughshod across my other blog sites. It meant my comments system was redirecting to a non-existent page. 404-tastic! It caused me a marathon head fug to not understand the true might of this security-driven file. It drove me mad. It drove my web host mad. But we got there.

The difference between needing to know.htaccess at a basic level is the difference between hosts. I didn’t really need to know much at fatcow, but with clook, which is a really nice web host with the best support imaginable, it mattered. Check out Josiah Cole’s ‘almost-perfect.htaccess file’ for WordPress and change all the elements to, well, your domain name before uploading it to the root of your blog site. And check out more about.htaccess and the power it wields over everything you blog.

6. Plugins are inherently evil. They make things slow. There are exceptions like WP Super Cache and Headspace2 SEO and the Google Analytics for WordPress plugins but in most cases these days either WordPress has filled in the gaps the plugins plugged, or you can fix some code with the limitless guidance on WordPress hacks from the likes of Jeffro’s WP Tavern, Digging Into WordPress and Marko Saric’s How To Make My Blog.

7. Permissions. Permissions can mess your site up royally. They’re either impassable sentinels or free-for-all and there seems very little middle ground. One thing you need to know is how to change them when you suddenly come up against a brick wall. Make absolutely sure your code isn’t at fault then dive in to the Permissions on an individual file level, before changing the Permissions of an entire folder. You do this in FileZilla (my FTP client of choice) by right-clicking on the file and selecting Permissions. If what you’re doing is blocked, go for 755 and if not, 777 (but unless absolutely necessary, restore its previous Permissions because leaving the gate widen open – as 777 does – can be a security issue).

8. You gotta write like a literary ninja. I’ve decided to banish all evil scribbling from the web. I’m hoping this will be a crowdsourcing strategy. I may use that Mechanical Turk website but I’m thinking it would probably cost Barack Obama’s annual salary alone just to get rid of the spelling mistakes from websites operated by bed and breakfast joints.

Since my pockets are not bottomless I have decided to adopt a slightly different tactic. I will be helping everyone around me to write better instead. Watch this space…

9. You need a book. You have four options: The WordPress Bible, Digging Into WordPress, How To Be A Rockstar WordPress Designer and the frankly now-outdated WordPress 2.7 Cookbook. Let’s roll with it: Digging for code, Rockstar for design, Cookbook for a smorgasbord of everything. Like a finger buffet with chicken and mushroom Toast Toppers vol-au-vents. Don’t lie – you love ’em too!

10. Check out frameworks. They’re the future for everyone. There – I said it. Frameworks are the skeletons upon which you mould the flesh of your site. So you start with an impermeable (but basic-looking) foundation with all the code you need, then using CSS and a bit of PHP (realistically, as much as you feel comfortable with) craft your own unique blog site. Thematic is incredible. Hybrid – a Justin Tadlock production – shows incredible potential and he’s even dispensing solid insinuations he may soon be working on a model not dissimilar to the ‘tailor your own home page shifting blocks about’ concept first employed at the BBC website. Focus on these. There are others, but for invaluable support you can’t go wrong. is, perhaps predictably, the home of Dave Thackeray. When Dave isn’t sleeping, reading or forcing beer down a passage he’s practising the art of writing for himself and for businesses who dare to be different. He loves writing and talking about how communications and technology make the perfect bedmates.

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Can’t Get No (Total Entertainment) Satisfaction

Now that the flat panel TV drug is readily available over-the-counter at virtually all mass retailers, its “hang me on the wall” design and confusing HD connectivity has more and more consumers desperately seeking total entertainment satisfaction. Flat panel TV has driven the CE industry for the past eight years with solid growth in high ticket, high margin sales, but no more. According to the CEA, it’s not just about exciting products, it’s about the total entertainment experience and consumers aren’t getting it. And it’s not looking like it’s going to get better any time soon. Stories permeate the media of a national CE chain laying off 3,200 of their best salespeople, a national CE specialty retailer closing a third of their stores and the leading warehouse clubs instituting “home installation” not as a customer service, but to reduce the financial impact of massive returns. How about the in-home service division of a national CE chain being sued for taping a client in the shower? The bar for just meeting customer expectations is at such a low point that you can almost trip over it.

But it’s far from a slam dunk. You must truly exceed your client’s expectations in their total entertainment needs – not just in their purchase and installation experiences, but in their satisfaction of ongoing ownership. Here’s a list from the CEPro list of CI disciplines you need to be prepared to offer in providing the total entertainment satisfaction to your clients:

Audio (sources, speakers, processors or multi-room distribution components
Video (sources, monitors, projectors, screens, DBS or multi-room distribution components)
Whole-house automation/integration
PC networks/broadband installation
Security systems (alarms, integrated fire, access control or CCTV)
Telecommunications systems
Lighting controls/window covering controls
Structured wiring systems
Other (central vacuum, surge protection, irrigation control, spa controls, mounts etc)

Knowing this rapidly emerging integrated customer solution is composed of a complexity of brands, disciplines & technologies, it’s critical you partner with manufacturers and distributors that are interested in more than just selling your gear. You need help in understanding the products, learning the latest integration techniques, access to timely technical support and professional marketing materials to communicate with your current and potential clients. So how do you stand out in the crowd and get noticed? Well, it’s not about your volume and it’s not about buying direct. Surprised? After 17 years on the manufacturer side of the business, here’s my take on why I believe neither matters in getting your God-given share of resources.

This exponentially increasing market reality of consumer frustration is presenting a significant challenge for manufacturers who are actually concerned about their brand image and not just focused on driving their volume. Their strategists are worried that over time the consumer will tie their dissatisfaction to the brand and product, or possibly the entire category, not the long ago disappointing shopping experience that created the ownership cancer in the first place. Just as recent celebrity debacles have demonstrated, opinions on the Internet have the instantaneous power to create deep damage to a long nurtured image that used to be easily repaired by PR spin-doctors and clever marketing. Vendors urgently need to build an accessible base of dealers/integrators/ installers who interface directly with the end user and who are systematically creating positive consumer experiences by proactively up-selling – not clerking – their unique, valued-added products in useable, satisfying, integrated total entertainment solutions. They desperately need to know what the drivers of fulfillment are with their most satisfied customers so they can add some of that “magic” to their marketing messages as well as have the ammunition readily available to counter blogs and postings of frustrated consumers. You’d think this would be easy, but it’s not. Manufacturers have so constrained their budgets that the majority of their resources must be focused on keeping the revenue flowing from their distributors and base of direct accounts (that they’re shrinking because they can’t afford the business expense).

So how do you become that influential voice among the many? Who do you seek out to make the key connection? What do you say? How do you say it?

Here’s how you prepare:

Make a commitment to the manufacturer or distributor; concentrate your loyalty to a select few. Plus don’t just cherry pick, represent the line or assortment with a mix of products that requires sales expertise as well as with the required commodities, and of course as many of the add-ons as possible
Put together a “pitch package” consisting of an overview of your work, copies of your project documentation, the disciplines you specialize in, customer testimonials, partners you work with, etc. Saying it is one thing, seeing it is another.
Know your market and your customers. Be prepared to communicate your tips and tricks for securing new customers, selling more to existing clients and building referrals. How are you selling them? What are they asking for? What are they not aware of? How are you delivering the total solution? How do you manage your relationships?
Spot trends with the consumers, builders, architects, designers and sub-contractors. What is driving their decision making? How are you succeeding with them? Are they reacting to the market forces or leading the market? Are there influencers that can impact other markets or professionals in their area of expertise?
Deliver real insight on their products, especially new products, and competitor’s products, not just complaining about what it should have or should do.We all need to sell what’s available until the Holy Grail presents itself.
Stop complaining about the mass retailers and other competitors in the marketplace, nobody likes a whiner.There’s more than enough business out there for the ambitious.

Here’s how you engage:

Network! Get out there and meet the manufacturers,manufacturer’s reps and distributor personnel.You’ll know who you should align with based on how they treat you. The great ones are networking too; always open to creating new relationships and learning new things. If they’re just interested in your money, move on. You build relationships based on a partnership in resource.
Make a point of meeting people whose sales you effect at every opportunity. As I said before, it’s not all about your volume; the goal is to be a memorable resource.
Build relationships with your local rep and distributor sales team. They know when the vendor representatives are coming to town. Trainings, vendor days, counter days, field dealer visits, road shows or maybe just to walk your job site! Get in the loop; your key local contacts want to make a good impression too!
Attend trade shows as they offer an excellent opportunity to not only connect with your sales contacts, but to meet the people behind the scenes: product managers, marketing & sales support personnel plus other key inside contacts that can not only provide information, but access to the key decision makers.
Don’t forget the trade press, they have lots of space to fill and are always looking for stories about David succeeding in the shadow of Goliath.

In the emerging new economy the customer is in charge.

And with that the power is transitioning to the front line professionals who have credible customer relationships by delivering scalable, repeatable success in total entertainment satisfaction.

It’s not always about the gear

Bill Johannesen, Managing Director, Vision Werks Consulting, LLC

Bill’s 28 year CE experience encompasses virtually every facet of the industry; from manufacturer to retailer, mass market to custom, category creation to market leadership. He’s a tough times operator skilled in cultivating deep relationships, structuring disciplined execution, coaching high performance teams, entering markets with game changing products/services and operating at the intersection of business and technology. Vision Werks creates tailored, integrated sales & marketing solutions for valued-added consumer product manufacturers, their resellers and channel partners in the CE/CI, appliance and automotive aftermarket industries.


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Are You a Blog Performer?

Spring is in the air here in the UK and its that time of year that every once in a while (and yes I mean once in a while) the sun will cast its yellowy rays upon the British Isle and the English will descend upon the shores & parks of England to bask in its sunny glow.
So I decided to spend the day in London town and go down to the south Bank and see what the tourists get up to when it isn’t raining cats and dogs.

The South bank, which for those who don’t know, is a long pedestrianised path situated south of the river Thames and stretches for about two miles. It overlooks some of the traditional London landmarks and boasts plenty of tourist attractions including the Millennium Wheel.
But I’m not here to talk about the attractions on the South Bank, on the contrary, I want to talk about something more interesting like the street performers who were displaying their skills on the Bank.

For those who are not familiar street performers come in all shapes and sizes, and colours for that matter. They flock where the tourists go and try and dazzle their audience with light entertainment which can include anything from circus performance, street dancing, bongo playing to just plain standing still.
Yes, you heard me right, just standing still, which is kind off odd but there you go.

but what makes these breed of entertainers stand out is not necessarily their performance but how they look. These guys do wear crazy attire and spray paint themselves from head to toe including their outfit. And then if they are not dancing to a tune or whistling to attract attention they will stand still forever or until some tourist will eventually drop some lose change into their hat, or a tin pot or whatever strange object they might have with them at the time and thank him or her for it with a snazzy move.

I was surprised and at the same time saddened to see that there were about two dozen or more of these performers all competing with one another and vying for an audience attention in the hope of collecting their share of the money and supposedly eke out a living which I presume is what most of them do.

What intrigued me most was that even though they were competing with each other they all seemed to play by the rules and followed a sort of code of honour which allowed them to perform, smile, jest, joke and sometimes even collaborate with each other to a degree of professionalism.
Yes, although the competition was fierce there was a sense of camaraderie amongst them, ‘hey we are all in the same boat so lets make the most of it’ kind of thing.

Some of the artists stood still for what seemed like ages and I mean ages. One guy dressed as a clowned policeman in a tutu stood for about 20 minutes straight without a soul approaching or giving him money. But did he give up and say ‘The hell with this I’m going home’? No.

He stuck with it!

The performers attention to detail with the costumes they wore and the patience and perseverance they exuded just went to show that no matter how tough or competitive it is out there, come rain or shine, if you are professional in your approach and patient in your task then and here comes the cliched quote ‘good things come to those who wait!’ (and i’m not telling you from what tv ad that line came from) 😉

So all you bloggers out there who feel restless and fidgety when it comes to making money online – take heed.
Learn from these street performers, be patient and persevere.

Stickability is the key here, if you persevere and embrace the good days with the bad days then great things will surely happen.

Damn! If these artists can stand for so long and maintain their focus and composition without complaining who are we to complain sitting in our comfy chairs in front of our computer screens, working away within the confinement and safety of our four walls.

So quit complaining and keep blogging – but if you still want to complain make sure its something worth writing about 😉

Remember what Harrison Ford said when he’d got into acting, that there were so many people that would come and go and stop and start, he knew that his secret to success would be to outlast them all. If he just hung out long enough he’d eventually be successful and he was and some of you might think he still is, but that’s another story.

So stick with it guys.

To your blogging success.

Would you like to know more about the magical marketing techniques for building a powerful list for any niche? Then click here to get this List Building System E-book for FREE.

And visit for more insightful and great articles

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What is a Niche Blog?

There are basically two types of blogs, the Personal Blog and the Niche Blog. Most people just starting out in blogging start with a personal blog. It’s an easy way to go while you’re learning the ropes. For one, you don’t have to do any research – who knows you personally better than you?!

And you also don’t have to stick to any one subject. You can write a post everyday about what you did the day before and you don’t have to put much time or effort into it. That gives you time to learn all of the “computer stuff” you need to know and to develop some good blogging habits before you get started with the real blogging.

However, while it’s a fine idea to start with a personal blog, it could also backfire on you. Once you start getting a lot of visitors to your blog, some of them might prefer that you always share your recipes with them. And when you write a few posts about your kid’s soccer game, and your new haircut, and the hubby’s job, then those readers may get bored and leave. Worse yet, they may even leave you a nasty comment or two!

If you’re serious about making money with a blog, the Niche Blogging is the way to go.

Niche Marketing –

A focused, targetable portion (subset) of a market sector. Wikipedia

My brother is an architect, and to him, a Niche is a little cut out corner in the wall.

Niche Blogging, or Niche Marketing is blogging about a targetable portion of a market, or a little corner of the market.

For example, in your personal blog, you may write a post about the new car you just bought and your next post might be about what color you painted the bathroom. In a Niche Blog, your whole blog would be about cars (or bathrooms). No other topics. I look at Niche blogging like this – your topic has to be one little tree in the forest, a tree that you can focus on and “target”, a tree that’s in it’s own little “corner” or spot in the forest. If you just stand back and aim your arrow off into the whole forest, you’re probably not going to hit anything. But, if you walk into the forest, and pick that one little tree, and focus on it, you’re going to blow it away!

So, in your Niche Blog, you would pick the one car that you’re really interested in and write about just that car. Because, if you’re writing about BMWs for a week, then you jump to Fords, someone may get upset or bored and leave your blog. They came there to learn about BMWs darn it!

And if you’re trying to juggle kids and housework while you’re blogging, then you’re not going to have enough time to research the difference in steering columns between the Ford and the BMW! It’s one or the other. But there’s not time for both! You don’t want to spread yourself too thin because then you won’t do justice to either topic and your readers will leave you to find better quality elsewhere.

So how do you pick a topic for your Niche Blog?

Most people go with a topic that they’re interested in. You’re more comfortable talking to someone if you’re talking about something you know. And you can find a lot more to say about something you’re interested in, too. The main priority in Niche Blogging for money is to constantly keep adding fresh, new content to your blog on a regular basis to keep your visitors interested so they’ll return – a bring a friend!

One of my blogs is about Stephen King books. But if you know anything about Stephen King, then you know that’s a very large topic. So I narrowed my Niche down further to one character – Roland Deschain. I do write about other of King’s books and characters, but I try to keep most of my blog to Roland’s Adventures.

You may be interested in crafts. But that’s a large topic, too. You could narrow it down to “Crafts for Kids” or “Christmas Crafts” or “Crafting with Clay”, etc. Or you may like to cook, another broad topic. You could narrow it down to “Healthy 20 Minute Meals” or “Recipes From My Grandmother’s Kitchen”. Some other good Niches are Dating, Kitchen Gadgets, Weight Loss, Medical Conditions/Cures, Pets, Gardening, Photography – the list is only limited by your imagination.

You want to make sure that your Niche Blog is on a topic that you could write at least 50-60 posts about before you run out of steam or things to say. Remember, you want to keep your visitors happy and entertained and informed. So you’ll have to always be adding content and building the blog. So try to come up with 5 or 6 different Niche ideas and in my next post we’ll go over how to narrow it down to one topic – the topic for your first blog!

Beamer M. Anderson is a freelance SEO content writer specializing in the How to Make Money Online niche. She covers a variety of topics for and and she’s also available to write for your website. Contact her at White Hat Writing for all your article needs.

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